Turned Conscious Shoppers into Committed Subscribers
Turned Conscious Shoppers into Committed Subscribers
Turned Conscious Shoppers into Committed Subscribers
Oddbox came to us with a powerful mission — fighting food waste through weekly deliveries of rescued fruits and veggies. But while their value proposition resonated emotionally, they faced friction in converting that emotion into action. We stepped in to bridge the gap between “I love this idea” and “I’m ready to subscribe.” Through deep research and rapid experimentation, we optimized the user journey and subscription funnel, ultimately boosting conversions by 27% — without changing the product or price.
Oddbox came to us with a powerful mission — fighting food waste through weekly deliveries of rescued fruits and veggies. But while their value proposition resonated emotionally, they faced friction in converting that emotion into action. We stepped in to bridge the gap between “I love this idea” and “I’m ready to subscribe.” Through deep research and rapid experimentation, we optimized the user journey and subscription funnel, ultimately boosting conversions by 27% — without changing the product or price.
eCommerce
eCommerce
Food
Food
Sustainable
Sustainable
Challenges
Emotional resonance didn’t translate into action.
Mobile visitors were overwhelmed by choice, not guided by relevance.
Trust cues were buried or missing at the moments they were most needed.
Lack of urgency and personalization for returning visitors.
Visitors loved the brand story, but when it came time to subscribe, they stalled. The “why” was clear — but the “how” felt too vague, with unclear delivery expectations and plan benefits scattered across the site.
On mobile — which made up the majority of traffic — users were hit with multiple plan options, box sizes, and delivery days without meaningful context or hand-holding, creating decision fatigue and drop-off before checkout.
FAQs, customer reviews, and sustainability proof points existed — but only in silos. When people hesitated at the subscription step, there was nothing timely or contextual to reassure them.
People returned to the site with interest but received no dynamic reminders, nudges, or pickup from where they left off. Every visit felt like starting fresh, not like resuming a conversation.
Visitors loved the brand story, but when it came time to subscribe, they stalled. The “why” was clear — but the “how” felt too vague, with unclear delivery expectations and plan benefits scattered across the site.
On mobile — which made up the majority of traffic — users were hit with multiple plan options, box sizes, and delivery days without meaningful context or hand-holding, creating decision fatigue and drop-off before checkout.
FAQs, customer reviews, and sustainability proof points existed — but only in silos. When people hesitated at the subscription step, there was nothing timely or contextual to reassure them.
People returned to the site with interest but received no dynamic reminders, nudges, or pickup from where they left off. Every visit felt like starting fresh, not like resuming a conversation.
We restructured the subscription funnel to tell a clear story: why this matters → what you get → how it works → what others say. We brought clarity to delivery logistics, made box options visual, and collapsed long scrolls into guided choices — removing doubt while preserving the mission.
On mobile, we introduced micro-stepping: one plan question at a time, with visual cues and smart defaults. This reduced overwhelm and helped users feel like they were building their perfect box, not just picking from a list. Friction dropped, intent rose.
We mapped the hesitation zones in the funnel using behavior analytics, then injected localized testimonials, delivery reliability badges, and satisfaction guarantees precisely when and where users paused — not after the fact.
Returning traffic was now welcomed with intent-aware modules: “Still thinking about our Fruit & Veg Box?” and nudges like, “Your postcode is eligible for next Tuesday’s delivery.” It was subtle, relevant, and made the experience feel tailored, not templated.
We restructured the subscription funnel to tell a clear story: why this matters → what you get → how it works → what others say. We brought clarity to delivery logistics, made box options visual, and collapsed long scrolls into guided choices — removing doubt while preserving the mission.
On mobile, we introduced micro-stepping: one plan question at a time, with visual cues and smart defaults. This reduced overwhelm and helped users feel like they were building their perfect box, not just picking from a list. Friction dropped, intent rose.
We mapped the hesitation zones in the funnel using behavior analytics, then injected localized testimonials, delivery reliability badges, and satisfaction guarantees precisely when and where users paused — not after the fact.
Returning traffic was now welcomed with intent-aware modules: “Still thinking about our Fruit & Veg Box?” and nudges like, “Your postcode is eligible for next Tuesday’s delivery.” It was subtle, relevant, and made the experience feel tailored, not templated.
Solutions
Streamlined the emotional-to-logical flow of the subscription journey.
Rebuilt mobile UX for decision momentum.
Placed trust signals exactly where uncertainty lived.
Introduced memory and relevance for returning users.
“They were instrumental in helping us find product–market fit by continuously testing well crafted ideas. Truly felt like a partner throughout the journey.”
— Valentina Product Manager @ Oddbox
“They were instrumental in helping us find product–market fit by continuously testing well crafted ideas. Truly felt like a partner throughout the journey.”
— Valentina Product Manager @ Oddbox
“They were instrumental in helping us find product–market fit by continuously testing well crafted ideas. Truly felt like a partner throughout the journey.”
— Valentina Product Manager @ Oddbox
Results
27% Increase in conversion rate (mobile + desktop combined)
21% Drop in cart abandonment rate
More returning users converted within 3 days of revisiting
Zero lift in ad spend — all gains from UX & CRO
If your business has audience but weak sales — that’s your cue.
Let’s fix the leaks and build you a revenue system that scales.
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