CVR +34% | Revenue +25.7% 12-month strategic optimization of a personalized wellness e-commerce experience
CVR +34% | Revenue +25.7% 12-month strategic optimization of a personalized wellness e-commerce experience
CVR +34% | Revenue +25.7% 12-month strategic optimization of a personalized wellness e-commerce experience
Bioniq, a premium personalized health supplement brand, had a compelling product rooted in science but struggled to streamline the path to conversion. Over 12 months, we simplified their quiz journey, added trust-driven content layers, and optimized retention flows — resulting in a 34% uplift in conversion rate and a 25.7% increase in revenue. This wasn’t just about surface-level A/B testing — we reengineered the customer journey from the lens of behavioral intent and commercial friction.
Bioniq, a premium personalized health supplement brand, had a compelling product rooted in science but struggled to streamline the path to conversion. Over 12 months, we simplified their quiz journey, added trust-driven content layers, and optimized retention flows — resulting in a 34% uplift in conversion rate and a 25.7% increase in revenue. This wasn’t just about surface-level A/B testing — we reengineered the customer journey from the lens of behavioral intent and commercial friction.
Subscription
Subscription
Healthcare
Healthcare
engagment
engagment
Challenges
Users hesitated during the scientific, multi-step quiz flow.
Mobile visitors dropped off due to a cluttered UI.
Visitors landing directly on product pages lacked context.
Returning visitors weren’t being nurtured.
The first thing we noticed was a disconnect between traffic quality and conversions. The funnel looked active, but it wasn’t closing the loop. People were engaging with the quiz but weren’t finishing — not because they weren’t interested, but because the experience demanded too much, too soon. There was value, but it wasn't being communicated fast enough.
Mobile was another sticking point. The quiz and checkout flow felt designed for desktop, and on smaller screens, that friction showed up hard. We saw strong traffic volume, especially from performance ads, but users were bouncing halfway through, overwhelmed or unsure.
Then there was a messaging gap. Bioniq is a premium product in a specialized space — personalization, biotech, health optimization. But the site didn’t always sell that authority. It informed, yes — but it didn’t always persuade. Key moments where trust could’ve been built were either too subtle or buried too deep.
So the challenge wasn’t one big flaw — it was a series of high-impact friction points that needed to be turned into conversion assets. One layer at a time.
The first thing we noticed was a disconnect between traffic quality and conversions. The funnel looked active, but it wasn’t closing the loop. People were engaging with the quiz but weren’t finishing — not because they weren’t interested, but because the experience demanded too much, too soon. There was value, but it wasn't being communicated fast enough.
Mobile was another sticking point. The quiz and checkout flow felt designed for desktop, and on smaller screens, that friction showed up hard. We saw strong traffic volume, especially from performance ads, but users were bouncing halfway through, overwhelmed or unsure.
Then there was a messaging gap. Bioniq is a premium product in a specialized space — personalization, biotech, health optimization. But the site didn’t always sell that authority. It informed, yes — but it didn’t always persuade. Key moments where trust could’ve been built were either too subtle or buried too deep.
So the challenge wasn’t one big flaw — it was a series of high-impact friction points that needed to be turned into conversion assets. One layer at a time.
We started by fixing the friction in the quiz journey — it was the core of the business, but it felt more like a form than a conversation. So we broke it into smaller, purpose-driven steps, always showing progress and reminding the user why this mattered. It shifted from task-heavy to trust-building.
Next, we addressed mobile drop-offs. The flow was dense, so we simplified it to guide action, not overwhelm. We introduced friction-reducing elements like subtle transitions, real-time feedback, and supportive cues where people usually second-guess. This alone gave us a clear bump in completion rates.
Then we looked at high-intent users landing straight on product pages. They were missing context. We introduced light personalization cues and preemptive education — not by telling them everything, but by showing just enough at the right moment to reduce doubt.
Everything ran through a consistent CRO sprint rhythm. Nothing stayed hypothetical. Ideas shipped, results came in, and we scaled what worked.
We started by fixing the friction in the quiz journey — it was the core of the business, but it felt more like a form than a conversation. So we broke it into smaller, purpose-driven steps, always showing progress and reminding the user why this mattered. It shifted from task-heavy to trust-building.
Next, we addressed mobile drop-offs. The flow was dense, so we simplified it to guide action, not overwhelm. We introduced friction-reducing elements like subtle transitions, real-time feedback, and supportive cues where people usually second-guess. This alone gave us a clear bump in completion rates.
Then we looked at high-intent users landing straight on product pages. They were missing context. We introduced light personalization cues and preemptive education — not by telling them everything, but by showing just enough at the right moment to reduce doubt.
Everything ran through a consistent CRO sprint rhythm. Nothing stayed hypothetical. Ideas shipped, results came in, and we scaled what worked.
Solutions
Rewrote the quiz experience into benefit-focused microsteps.
Created a mobile-optimized, single-action-per-screen interface.
Added lightweight overlays and trust-building blocks.
Developed retention flows based on refill cycles and quiz output data.
"SixthCue brought clarity to our pricing and customer journey, the tested solutions lifted both LTV and revenue fast."
— Sarah Eisen @ Bioniq
"SixthCue brought clarity to our pricing and customer journey, the tested solutions lifted both LTV and revenue fast."
— Sarah Eisen @ Bioniq
"SixthCue brought clarity to our pricing and customer journey, the tested solutions lifted both LTV and revenue fast."
— Sarah Eisen @ Bioniq
Results
+34% Conversion Rate
Visitors were more confident in completing the quiz and making informed decisions.+25.7% Revenue Growth
Higher conversion and returning customer rates led to sustained growth across quarters.-28% Quiz Drop-Off (Mobile)
Redesign dramatically improved the flow and minimized friction.Improved Engagement & Retention
Smart post-purchase flows led to increased reorders and brand loyalty.
If your business has audience but weak sales — that’s your cue.
Let’s fix the leaks and build you a revenue system that scales.
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