Aligned funnels and tested flow of segemtents, resulted in 22% uplift AOV
Aligned funnels and tested flow of segemtents, resulted in 22% uplift AOV
Aligned funnels and tested flow of segemtents, resulted in 22% uplift AOV
Cuure delivers personalized supplement plans based on individual health goals and lifestyle. But personalization shouldn’t stop at the quiz — it should carry into the funnel. That’s where we came in. By aligning segmented flows and testing funnel dynamics, we transformed fragmented experiences into cohesive, purchase-driven journeys — leading to a 22% increase in Average Order Value (AOV).
Cuure delivers personalized supplement plans based on individual health goals and lifestyle. But personalization shouldn’t stop at the quiz — it should carry into the funnel. That’s where we came in. By aligning segmented flows and testing funnel dynamics, we transformed fragmented experiences into cohesive, purchase-driven journeys — leading to a 22% increase in Average Order Value (AOV).
eCommerce
eCommerce
Nutrition
Nutrition
Personalization
Personalization
Challenges
Segmentation logic was strong — but not followed through post-quiz.
Supplement plans had strong logic but weak presentation.
Bundles lacked contextual upsell cues.
Users filled out detailed health quizzes, only to land on generic supplement recommendations. The segmentation intelligence collected upfront was underutilized downstream, breaking trust and making the flow feel impersonal.
Even though the suggestions were data-driven, they felt like a sales list. There was no guided reasoning, no story tying back to the user’s inputs — just capsules and checkout. This caused drop-offs at the offer page.
Users weren’t nudged to increase their basket size in ways that felt relevant. AOV potential was capped because add-ons weren’t framed as supporting their original goals — they were simply “more product.”
Users filled out detailed health quizzes, only to land on generic supplement recommendations. The segmentation intelligence collected upfront was underutilized downstream, breaking trust and making the flow feel impersonal.
Even though the suggestions were data-driven, they felt like a sales list. There was no guided reasoning, no story tying back to the user’s inputs — just capsules and checkout. This caused drop-offs at the offer page.
Users weren’t nudged to increase their basket size in ways that felt relevant. AOV potential was capped because add-ons weren’t framed as supporting their original goals — they were simply “more product.”
First, we tightened the hand-off between the quiz and the product experience. If someone marked "sleep & focus" as goals, their supplement plan opened with a headline that echoed that — not just a product title, but a story that mirrored their intent. Each product card now carried a “why this is right for you” note, keeping the personalization journey alive.
We broke the offer page into modular sections, with one core recommendation shown at a time instead of a full stack. This helped users digest the “why” before they saw the “how much.” We also split testing between full-bundle vs. smart-stacked flows — the smart stacks won, showing a 14% uplift in conversion and an 11% increase in bundle size.
Once a user saw their base plan, we layered in soft upsells tied to their concerns. For example:
“Already improving focus? Add a 2-week immunity booster for €8 — great before travel.”
These nudges were contextual, not commercial, and they helped increase AOV without harming trust.
First, we tightened the hand-off between the quiz and the product experience. If someone marked "sleep & focus" as goals, their supplement plan opened with a headline that echoed that — not just a product title, but a story that mirrored their intent. Each product card now carried a “why this is right for you” note, keeping the personalization journey alive.
We broke the offer page into modular sections, with one core recommendation shown at a time instead of a full stack. This helped users digest the “why” before they saw the “how much.” We also split testing between full-bundle vs. smart-stacked flows — the smart stacks won, showing a 14% uplift in conversion and an 11% increase in bundle size.
Once a user saw their base plan, we layered in soft upsells tied to their concerns. For example:
“Already improving focus? Add a 2-week immunity booster for €8 — great before travel.”
These nudges were contextual, not commercial, and they helped increase AOV without harming trust.
Solutions
Mapped quiz segmentation directly into the funnel.
Tested sequential layout flows to reduce cognitive load.
Introduced aligned upsells at the “moment of curiosity.”
“Impressive speed and adaptability — the team kept pace with our fast testing cycles and helped us optimize our performance and revenue”
— Hugo Facchin CEO @ Cuure
“Impressive speed and adaptability — the team kept pace with our fast testing cycles and helped us optimize our performance and revenue”
— Hugo Facchin CEO @ Cuure
“Impressive speed and adaptability — the team kept pace with our fast testing cycles and helped us optimize our performance and revenue”
— Hugo Facchin CEO @ Cuure
Results
22% Increase in Average Order Value (AOV)
14% Improvement in Quiz-to-Plan Completion Rate
11% Increase in Bundle Size
More returning users re-purchased with minimal funnel tweaks
If your business has audience but weak sales — that’s your cue.
Let’s fix the leaks and build you a revenue system that scales.
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