My Philosophy
Most people think CRO is about big redesigns, obsessing over conversion rates on a dashboard or testing every button.
But that’s not how real change happens.
What I have learned — working with brands at different stages — is that it’s not about grand gestures, it’s about the little things that user feel.
Tiny friction points that your customer might not even be able to describe... but they feel them. And those unspoken objections? That’s where drop-offs happen.
What I do at SixthCue is simple in theory, hard in discipline:
I listen to your user, closely. I run thoughtful, focused tests, not flashy experiments.
I tweak, adjust, learn.
Then I do it again.
Because when those micro-wins stack up, that’s when the curve bends — not in weeks, but for good.
I believe in compounding clarity.
In solving for what feels right to the customer — not what looks good in a slide deck.
And I believe that when you do that with honesty and consistency… growth becomes predictable.
So no promises of silver bullets.
Just iteration, intuition, and intelligent effort — over and over again.
170+
Projects
1.2k+
A/B test
$182m+
Revenue
27
Brands Managed
Find quick answers to commonly asked questions about CRO and SixthCue.
When is the right time to start CRO?
Start when you’re ready to stop leaving money on the table. If you have traffic but your sales aren’t where you want them to be, you’re losing revenue.
Why should I hire a CRO Professional?
Running a digital team shouldn’t mean managing CRO risk. You hire me to provide experienced conversion leadership.
Do you follow any standard rules?
I follow one rule: develop sustainable facts over ego. I take a customer-first, test-driven approach to discover and implement opportunities.
Is CRO really worth the investment?
It's not an expense; it's a revenue-generating asset. We've seen clients generate a full return on their investment in under 6 months, often just from the immediate revenue uplift we help create.
How impactful can CRO be?
CRO can transform your business by unlocking hidden growth potential. With a systemized approach and continuous testing, you get compounding results that scale with your store.
What does free assessment includes?
My assessment is a focused mini-audit designed to give you real, tangible insights and provide actionable advice to show you the real value of what we can do.