Challenges
Mobile users showed high engagement but low conversion — a clear sign of unaddressed decision friction
Product detail pages visually appealed but failed to instill buying confidence at crucial decision points
Returning visitors were dropping off quickly, indicating missing re-engagement cues and lost urgency
Lack of a structured experimentation framework meant CRO efforts were reactive, not proactive
Solutions
Redesigned mobile PDP flow to reduce taps and surface trust elements exactly where hesitation occurs
Introduced contextual nudges (e.g., size-fit reassurance, delivery speed, low-stock urgency) based on behavior
Built return-visitor intelligence using session memory to create a dynamic experience on revisit
Established a lean CRO pipeline for weekly experimentation using impact-effort prioritization
Results
+34% increase in mobile conversion rate
Reduced decision fatigue and enhanced trust flow during critical product moments significantly increased micro-conversions on PDP.-21% drop in product page bounce rate
Contextual nudges and improved user clarity helped more users proceed to checkout rather than dropping off confused or uncertain.+18% lift in returning visitor conversion
Personalizing the experience for repeat visitors made the brand feel smarter, more tailored — which translated into stronger loyalty.2x experimentation velocity
The new CRO pipeline allowed us to move from "one big test a month" to "four rapid iterations per month," doubling learning speed.
If your business has audience but weak sales — that’s your cue.
Let’s fix the leaks and build you a revenue system that scales.
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