The first thing we tackled was mobile conversion friction. We broke down the user journey into micro-moments and redesigned the product detail pages to collapse steps, remove friction, and deliver trust cues like size fit, shipping estimates, and social proof right when doubt tends to arise — not as afterthoughts.

Next, we layered in behavior-based nudges. For instance, when a user hesitated at the size dropdown, we injected "True-to-fit" messaging with data-backed confidence. When inventory was low, we added subtle urgency cues, but only when the user showed buying intent — not to everyone.

For returning users, we built out session-aware experiences. If someone browsed a product yesterday, we highlighted it today with a dynamic banner and simplified their path from email to checkout. We let the brand say, “Hey, we remember you,” without being intrusive.

Lastly, we introduced a CRO engine — not just a testing toolset, but a weekly sprint ritual. This meant ideas weren’t stuck in meetings — they went live, got measured, and either scaled or shelved based on results. This turned guesswork into predictable growth.